Using Theoretical Approaches to Become a Valuable Asset

Life's mythologies states that I will go to school learn skills and build a set of core skills to get a job. The true skill I've gained from school is understanding how to use the theoretical tools to find and understand structures. These tools are Hermeneutics or the study of interpretation and semiotics or the study of signs. These are two prime approaches among many others that I find useful to my future success.

Most situations will call for known knowledge from courses such as what techniques are used in the industry and what has proven successful. These approaches stated earlier are what will help me conquer all situations. These are used to understand structures and with that knowledge any situation can be dealt with.

Hermeneutics or how we interpret things become useful. Hermeneutics has expand from just literature in the new form of today's media. So hermeneutics is a good way to start understanding the structure of the situation or a message. The Nixon-Kennedy debate showed this change in interpretation by image overtaking oral messages. So next we take this structure of we started by interpretation and move into the semiotics.

Using signs we can develop very intricate meanings behind the face value of a message. Imagery is everything in today's media. So the semiotics help feed into the preexisting structure. With every product or message or image we know that the purpose is to reach an audience and illicit a response positive to the organizations goal. Semiotics is going to be the means by which the several layers of messages and there signifier. These layers of a meaning appear due to sign having its face value and also being the signifier for the signified inner meaning. In the ad below the use of semiotics is shown with the signifier and signified.

Signifier: Tiger Woods, Signifies: Success, Smooth, Golf

The understanding of these approaches are key when identifying and working with the structure of the situation to produce results.

Simply put, structures are necessary to understand how to fix and conquer any problem that arises. Im constantly practicing my use of these approaches to continue making myself a more invaluable asset to future employers.